CIS8100 E-Commerce Implementation
Learning
objectives and graduate skills tested
- demonstrate an understanding of the key drivers and
challenges faced by digital enterprises that include technology
infrastructure, business processes, social media, consumer behaviour and
global markets (Problem solving)
- demonstrate the ability to research and critically
evaluate e-commerce business models to gain an understanding of their
business application for transforming digital enterprises (Academic,
professional and digital literacy)
- demonstrate the practical skills required to formulate
and evaluate a coherent plan for a digital enterprise, develop a prototype
business website based on this plan and document and critically evaluate
the end-product (Problem solving).
- demonstrate the ability to write effectively in a clear
and concise manner in report style for senior management (Written and oral
communication)
Referencing
Requirements
References are required and
the Harvard AGPS standard of referencing must be used. This
standard is detailed on USQ Library Site
Ensure that your reports are fully
referenced , including any reference to the text book. Your report
should include in text references and a List of
References.
Do not repeat verbatim large slabs
of information from other sources such as the text – you must put the
ideas/information in your own words.
You must use at
least ten (10) academically sound sources other than the textbook in
completing this report.
Assignment
3 Specification
Assignment 3 requires you to present a report to discuss implementation
issues in the e-commerce management sector, including further extending your
prototype website from Assignment 2 to facilitate e- commerce transactions
based on the same online business category as in Assignment
2.
You will be required to extend the
development of your prototype website using the Joomla! content management
system in. Details about setting up your website at CloudAccess.net is provided
in Joomla Workshop 1.
Your implementation report and
prototype website must be related to the online business category assigned to
you. Failure to do so will result in your assignments being rejected and
no marks will be allocated.
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Report: E-commerce Implementation
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70 marks
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Report Structure and Presentation
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5
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Your report should include a title
page, Table of Contents (including List of Tables and List of Figures if
applicable) and Appendices.
Report Letter of Transmittal,
Executive Summary and Introduction
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5
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(Introduction – approx. 250 words)
Your report should include a letter
of transmittal, executive summary, and introduction to the report.
Report Section 1 – Implementation
Plan (approx. 750 words)
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10
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The systems development life cycle
(SDLC) is a methodology to understand the business objectives of an information
systems and to design an appropriate information systems. Using the SDLC
methodology, construct an implementation plan for the e-commerce presence for
your online business.
The SDLC for an e-commerce site
involves five major steps: Systems analysis, systems design, building the
system, testing the system and continuing maintenance of the system. As a
planning report, please list how these steps will be performed for your
e-commerce website with reference to the e-commerce strategy adopted in
Assignment 2.
Report Section 2 – Social
Marketing Campaign (approx. 750 words)
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10
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The social marketing process is a
series of five steps or stages: fan acquisition, engagement, amplification,
community, and finally brand strength or sales.
Briefly explain the five steps and
suggest how your website can assist during the five steps of social marketing
campaign.
Report Section 3 – Privacy in
Social Networks (approx. 750 words)
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10
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Your online website provides a link
to social networks for better engagement with your customers. While such
interactions are beneficial, your business is considering to adopt ethical ways
to manage customer information on social networks.
Your business has decided to alert
your existing customers regarding social network communication. You are asked
to research why do social networks pose a unique problem to the issue of
information privacy, and how might sharing personal information on a social
site adversely affect a user? Your research findings will be emailed to your
customers and hosted in your website.
Report Section 4 – Challenges in Online
Retail (approx. 750 words)
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10
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Along with opportunities, there are
unique challenges that online retailers face. Considering your online business
category, describe three operational challenges that you may face, compared to
offline business operations. Justify how each challenge is applicable to your
business with an example.
Report: Conclusions and
Recommendations to the Business (approx. 250
words) 5
Your report should include separate
conclusions and recommendations sections.
- Conclusions provide a summary of your key findings from
the body of the report.
- Recommendations provide a summary of the
recommendations to your online business based on the implementation study
conducted in the report.
Report: Referencing and
Appropriateness of Sources
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5
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References are required and
the Harvard AGPS standard of referencing must be used. This
standard is detailed on USQ Library Site.
Ensure that your reports are fully
referenced , including any reference to the text book. Your report
should include in-text references and a List of
References.
Do not repeat verbatim large slabs
of information from other sources such as the text – you must put the
ideas/information in your own words.
You must use at
least ten (10) academically sound sources other than the textbook in
completing this report.
Report: Appendix 1 Journal
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10
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Prepare a journal that records your
activities and research related to completing this assignment. In date order,
clearly list the following:
- Date of research & project activity
- Full description of activity / discussion
- Time duration of the activity
Submit
this journal as Appendix 1 in the Report.
Checklist:
Prototype
Joomla 30
marks
Ensure you setup your Joomla!
website and complete the activities as listed in the checklist document. Your
Joomla! Website URL should be accessible for the marker to assess the
activities undertaken as per the checklist document.
- Overall Presentation & Functionality Enhancements
(5)
- Product/ Service Catalogue (5)
- Shopping Cart/ Enquiry Form (5)
- Account Registration & Login (5)
- Checkout/ Order Processing & Payment (5)
- Discussion Forums/ Blog (5)
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